Talos Services GTM/Marketing Manager - 1385091

December 01, 2022 - Columbia, MD

Do you see yourself as a well-rounded security-savvy marketing lead that is results-oriented, data-driven, and not afraid to take calculated risks? Can you work across multiple teams on a global level to set strategic direction and help others execute? If so, Talos would like to have a word…

Every member of the Talos team has one job – protecting our customers and the internet at-large. We believe that reaching the right audience, internally and externally, with the correct information at the right time is critical to that “one job.” Your job is to tell the world our story, across multiple audiences and channels. You will work within Talos/Cisco Talos Incident Response, Talos Threat Hunting, and across Cisco BUs, as well as with various partners and customers.

To do this, the Services Marketing Manager will focus on three levels of awareness:

  • Acquisition: Bring awareness to Talos services through content such as field enablement, internal communications strategy, and externally through events strategy, social media, copywriting, and blogs. This requires you to ideate campaigns, create a budget, craft a project plan, and manage content creation. Driving execution across multiple teams across Cisco.
  • Engagement: Build trust and create conversation with sales, executives, and potential customers through events, campaigns, and specific calls to action.
  • Go-to-market: Understand specific content needs to grow the business, such as customer case studies, global market engagement, and strategic programs.

Talos has a unique culture predicated on passion for the thing you do and insatiable curiosity. You will work with extremely talented and high-performing team members that constantly challenge and inspire you to be the best at what YOU do. If you are up to the challenge, we would very much like to hear from you. Talos is the epitome of a fast-paced and dynamic environment – it is also an environment that encourages continued development and honing your talents and skills every day. Talos deeply values diversity of thought, opinion, and backgrounds.

Responsibilities:

  • Work in small, cross-functional teams to solve complex and sometimes high-priority problems
  • Create and execute marketing plan and content programs for Talos revenue generating services
  • Build the launch plan for new products and major updates, and manage cross-functional execution
  • Collaborate with global sales and partner organizations for enablement, education, and research
  • Develop internal tools and external collateral and the field how and when to use it.
  • Collaborate with product management and marketing communications to positioning services and messaging that resonate with our target buyer personas.
  • Create, roll out, and support technical content such as demos, videos, workshops, tutorials, blogs, and whitepapers connecting Talos services to customer needs
  • Act as a thought leader and facilitate sponsored events, brand experiences, and media/PR opportunities, * including speaking engagements and written works.
  • Market intelligence—be the expert on our buyers, who they are, how they buy and key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Track and assess the effectiveness of your program on an ongoing basis, and report back to the business on required changes.
  • Represent Talos at customer engagements with sales, at conferences, and at community events

Minimum Requirements:

  • Bachelor’s/undergraduate degree in marketing, business, or tech-related field (military or professional experience can substitute)
  • 5 years security marketing experience, at least 4 years go-to-market product service experience preferred
  • Solid knowledge of security market dynamics, security service funnel and services lifecycle
  • Awareness of key concepts behind incident response and threat hunting
  • Excellent organization and project management skills
  • Excellent written/verbal communication skills
  • Ability to work independently and organize workload to handle multiple deadlines
  • Excellent time management and teamwork skills.
  • Foundational marketing and campaign management experience
  • The ability to prioritize tasks and responsibilities across projects

Preferred Skills:

  • Experience with automation, analytics, and content platforms (Eloqua, Google Analytics, Sprinklr)
  • Experience with Adobe CC
  • Experience with video editing and/or production
  • Comfortable using collaboration and CRM tools such as Webex and Salesforce
  • Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram
  • Proven ROI-tracking skills, able to prove what is –or is not—working
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
  • Experience producing sales collateral from sales conversations, user interviews, market research, etc.
  • Experience designing and delivering sales enablement training to ensure that salespeople can best deliver Talos services to enterprise customers

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference. Yes, our technology changes the way the world works, lives, plays, and learns, but our edge comes from our people. Our People Are The Heart of Cisco.

Cisco is proud to be an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We see inclusion and diversity as essential to fueling the power of connection. Learn about inclusion and collaboration in action at Cisco. Diversity, Inclusion and Collaboration at Cisco.

Benefits and Perks

We strive to keep our teams happy and healthy. Many roles have the option to be Remote or Hybrid. Cisco provides competitive pay, excellent medical, dental and vision coverage, 401(k) match, 20 days of paid time off plus holidays, support for parents and paid time to volunteer. View the benefits overview. Benefits and Perks - Cisco.

Join us! #WeAreCisco

Cisco Covid-19 Vaccination Requirements

The health and safety of Cisco’s employees, customers, and partners is a top priority. Our goal is to protect and mitigate the spread of COVID-19 infection for strong business resiliency during the pandemic. Therefore, Cisco may require new hires to be fully vaccinated against COVID-19 if the role requires business-related travel, meeting with customers/partners (including visiting third-party sites on behalf of Cisco), attending trade events, and Cisco office entry, unless otherwise prohibited by applicable law, and in countries where COVID-19 vaccination is legally required. The company will consider legally required accommodations/exceptions for medical, religious, and other reasons as per the requirements of the role and in accordance with applicable law. Additional information will be provided to candidates about the requirements and accommodation process at the offer time based on region.